It all started with these two beautiful children. We brought some kombucha home from the store, and the kids LOVED it. It became something we regularly had in our fridge. In reading and learning more about what kombucha is and how it's made gave us the idea of brewing our own at home for the kids. Through trial and error and the help of friendly opinions, we perfected our first flavors. What makes our kombucha special is that each of our bottled flavors is labeled with our children's hand-painted artwork. We wanted our logo to be dedicated to the two who started it all, Josie and Issac, thus the joi logo was created, symbolizing our children, the true joys our lives.